About us

What up guys, I'm Sasha (Olexandrground) and this all, this project started with a desire to wear cool, chill, provocative clothing, that doesn't look like shit or at least not so freaking out there. And back in the days were very few options, at least for my taste, it's not only about how I dress I pretty much wasn't satisfied even with state of tattoos and most of my tattoos I made myself in front of a mirror. I'm basically swissknife kind of a guy, I really do hate collaborations and prefer to do most of the things myself — jewelries, clothes, tattoos, designs, or I can hang out with very few like-minded buddies and this what creates this brand.
I began to find and implement ideas for the production of clothes with subsequent printing on them, skateboarding quite a lot. Lates the name for the brand appeared --- LYRICA APPAREL, before LYRICA there was my other small street wear brand called OPIO-DEPORTE, and there is indeed a funny fact, that OPIO-DEPORTE is no longer around, it's gone now, for good. First of all over time that brand died because I wanted some new forms, new designs, new looks. OPIO was pretty much finished for me as a project, but still somehow existed, people were interested, my buddies like it. But then again, AGAIN some dumb-ass guy, freaking almost sued me for "allegedly" using his registered brand name "Opium", yeah sounds dumb, still the dumbest thing is that guy sells stuff like: mugs with family portrays printed on those mugs, he sells calendars with cats and dogs, raccoons whatever, crayons and this is the dumbest and the most dissociative relation between brand/name and actual product I've seen so far. It's like if someone is selling butt plugs under a brand name  "PROMETHEUS" or "Parabola,  even seems somehow makes more sense to me, any way, I still find this being stupid, but funny.  And yeah lesson was learned and brand name is officially called "Lyrica Apparel", being sued by Phyzer is much worse.
The concept of this word clearly refers to the expression of my personal feelings, emotions and mood and how I like things to be.
The term Lyrica can be used to express a variety of phenomena, it's not just some certified Pfizer medicinal product, this term refers to a lot of things at once, things such as love, nature, human nature, dreams, pain, joy.
Still my main goal is to unite like-minded people who, in turn, appreciate individual style, and to not look like a business guy in a monkey suits, or like normie guy from the neighborhood or a hi-tech poodle, if you know what I mean, and that's why we offer not only limited amount of factory sewed clothing, personal stuff, some personal options as well, up-cycledclothing. 

We knew we weren't alone in this vision, as street and fashion and similar visions have been merging for decades.
Fortunately, we are, as well, is a part this process. Gradually, the former desire began to flow into the idea of creating a place where you can work comfortably, and most importantly, create the same intense and mind bothering sketches, prints, jewelries. For about a year we built, painted, drilled. The result is a full-fledged studio , which includes a showroom, a tattoo parlor and a silk screen workshop, created by our hands. And yeah this all probably started with tattoos inking myself before mirror, resulted in a full grown art studio. However, the realization of such a space in Odessa is only the beginning. Attempts to reach a new level are key words for my team. We are proud of our history and never stop learning and exploring. Enjoy the aesthetics that we have been creating for more than 2 years, by now. If you have read all this above, thank A LOT for your genuine interest, I much appreciate you beautiful and sexy people of the world, if you haven't supported us yet with a purchase, come on give a shot!
Till next time, bye-bye.